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Playboy Announces Wine Club

Playboy Announces Wine Club


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There's even a 'mansion collection' (no word yet on Bunny-themed wine)

We can totally imagine Hugh Hefner, clad in his smoking jacket and slippers, kicking back in the Playboy Mansion with a glass of wine in hand. Now, you too can drink like Hef with the Playboy Wine Club.

Playboy announced its e-commerce wine club today, which offers a range of selected wines, according to a press release. "The Playboy lifestyle is about bringing the best the world has to offer to consumers. We carefully select a handful of wines that represent the essence of the Playboy brand — delightfully jovial, indulgent, and carefully crafted — while catering to the consumer’s desires to celebrate life and live it with a little style," said Scott Flanders, CEO of Playboy Enterprises, in the release.

So what does drinking like a Bunny look like? You can always start with the Mansion Collection, a collection of 15 vintages from around France produced by Château Franc-Cardinal. Then there's the "Sexy, Spicy Spanish Reds" under the Tremo label, from the Spanish vintner Luis Alegre. And if you're truly up for adventure, there's the "Playboy Blind Date": 12 bottles of wine whose identity is kept secret until delivery. (No, the Playboy Bunny will not be coming along as sommelier.) But to be safe, better sign up for the Playboy Wine Encounter to have selected wines delivered quarterly.


Playboy opens wine club

Richard Woodard September 23, 2012

Playboy Wine Club

Men’s lifestyle brand Playboy has launched a new online wine club offering ‘sinfully seductive wines’ and ‘sexy, spicy Spanish reds’.

Among the early offers from the Playboy Wine Club, a spin-off from the renowned men’s magazine, are ‘Gentlemen Prefer Blondes’ – a case of ‘six sensual whites’.

A mystery 12-bottle case of six reds and six whites is labelled ‘Blind Date’, while the ‘Sinfully Seductive Wines’ case is dubbed as ‘the best wines to transition from dining room to bedroom’.

Playboy Enterprises has launched the club in the US at its website in association with Barclay’s Wine, an internet wine marketer founded in 2000.

The venture promises ‘exclusive selections from around the world, sourced from boutique vineyards’, offering a quarterly case delivery programme called the Playboy Wine Encounter, an online store and special offers.

‘We carefully select a handful of wines that represent the essence of the Playboy brand – delightfully jovial, indulgent and carefully crafted – while catering to the consumer’s desires to celebrate life and live it with a little style,’ said Scott Flanders, CEO of Playboy Enterprises.

The club, which has an initial offer of US$10 credit, is so far available to US residents only.


Recipe Summary

  • 1 tablespoon butter
  • ½ cup minced white onion
  • 3 cloves garlic, minced
  • 1 tablespoon chopped fresh thyme
  • ¾ cup low-sodium beef broth
  • ½ cup port wine
  • 1 tablespoon vegetable oil
  • 4 filet mignon steaks (1 1/2 inch thick)
  • ¾ cup crumbled blue cheese
  • ¼ cup panko bread crumbs

Melt butter in a skillet over medium heat. Add the onion, garlic and thyme. Cook, stirring constantly, until onion is tender. Stir in the beef broth, scraping any onion bits from the bottom of the pan, then stir in the port wine. Bring to a boil, and cook until the mixture has reduced to about 1/2 cup. Set aside. This may also be made ahead of time, and reheated.

Preheat the oven to 350 degrees F (175 degrees C). Heat oil in a cast-iron or other oven-safe skillet over high heat. Sear steaks quickly on both sides until brown, then place the whole pan into the oven.

Roast steaks in the oven for about 15 minutes for medium rare - with an internal temperature of 145 degrees F (63 degrees C). You may adjust this time to allow the steaks to finish just below your desired degree of doneness if medium is not what you prefer. Remove from the oven, and place on a baking sheet. Stir together the panko crumbs and blue cheese. Top each steak with a layer of this mixture.

Preheat the oven's broiler. Place steaks under the preheated broiler until the cheese topping is browned and bubbly. 3 to 4 minutes. Remove from the oven, and let stand for at least 15 minutes before serving. Serve with warm port wine sauce.


Playboy launches Wine Club

Playboy Enterprises has launched the Playboy Wine Club in the US through a licensing agreement with internet wine merchant Barclay’s Wine.

The online-only club will offer US-based wine lovers exclusive selections from around the world, sourced from boutique vineyards.

Staying true to its brand, Playboy’s club will focus on “cutting edge” wines with “a sense of adventure”, including wines from lesser-known regions like Georgia and Walla Walla in Washington.

“The Playboy lifestyle is about bringing the best the world has to offer to consumers.

“We carefully select a handful of wines that represent the essence of the Playboy brand – jovial, indulgent and carefully crafted – while catering to the consumer’s desires to celebrate life and live it with a little style,” Scott Flanders, CEO of Playboy Enterprises said.

In addition to individual bottles ranging from US$13 to US$150, the club offers the chance to buy cases curated by Playboy through a quarterly delivery programme called the Playboy Wine Encounter.

The US$129 cases are pre-set so members can read the wines’ tasting notes before buying them.

The Gentlemen Prefer Blondes deal includes “six sensual whites” from around the world, while the Playboy Blind Date features a surprise selection of wines.

Club members will be notified prior to shipment so they have the opportunity to accept the case or opt out.

“Playboy is one of the most dynamic and recognisable brands in the world, and we’re thrilled to be able to serve their passionate and diverse fan base.

“The Playboy concept is approachable luxury and that’s where we’re heading with it. We’ll be offering a wide range of wines representing great value and impeccable quality,” said Robert Imeson, CEO of Barclay’s Wine.

The club will also offer the chance for its members to participate in wine experiences, wine tours and tastings across the US.

Playboy has offered Playboy-branded wines in the past, including wines with labels featuring vintage Playboy covers (pictured), though this is its first wine club.


OUR WINES

Global Variety, Quality, and Value
We offer a wide variety of wines originating from numerous countries around the globe. We work with partners in the top wine-producing regions, including France, Italy, Argentina and Napa Valley.

Our partners are some of the biggest names in the industry. By bringing the wine directly to our members we’re able to pass along incredible savings — up to 60% of retail price, that's why our wine is so affordable! Our wines receive an average rating of 4.25 stars out of 5 from our members.

Our Member Experience team is available Monday-Friday from 10 a.m. to 6 p.m. EST

All wines are backed by Tasting Room's Total Satisfaction Guarantee. If any bottle doesn't match your taste preferences, we'll replace it or provide you with a full wine credit to use towards your favorite wine.


Playboy Opens Branded Wine Club – No Bunnies Included

Playboy Enterprises, Inc. announced today the launch of the Playboy Wine Club for U.S. wine enthusiasts through a licensing agreement with Barclay’s Wine, a leading internet wine curator. The Playboy Wine Club is the first of a series of Internet-based initiatives being developed by the company.

The online-only Playboy Wine Club will offer wine aficionados exclusive selections from around the world, sourced from boutique vineyards. The subscription e-commerce club includes a quarterly full-case delivery program, a diverse online wine store, and exclusive online wine offers for private customers. Membership in the Playboy Wine Club is available to U.S. residents only.

“The Playboy lifestyle is about bringing the best the world has to offer to consumers. We carefully select a handful of wines that represent the essence of the Playboy brand – delightfully jovial, indulgent and carefully crafted – while catering to the consumer’s desires to celebrate life and live it with a little style,” said Scott Flanders, CEO of Playboy Enterprises. “We look forward to sharing our favorite wine picks and giving the Playboy customer an easy way to discover and experience distinctive wines with our Playboy Wine Club.”

The Playboy Wine Club will provide members with exclusive deals, loyalty programs and opportunities to participate in wine experiences with special wine tours and tastings.

Robert Imeson, CEO of Barclay’s, added, “Playboy is one of the most dynamic and recognizable brands in the world, and we are thrilled to be able to serve their passionate and diverse fan base with our curated selection of exclusive wines. We will be offering a wide range of wines from our featured producers, representing great value and impeccable quality.”

What makes this move different than the Playboy wines launched in 2008 is that the company didn’t just release branded wine, but opened a whole branded wine club, which it has never done before. The wine club business seems to be growing as other brands, like the Wall Street Journal, are also opening branded wine clubs.


Playboy

Model and actress Pamela Anderson has appeared on more Playboy covers than anyone else. Beginning in 1989, her Playboy career spans 22 years. She appears on numerous covers, in several centerfolds, and even wrote the foreword to the 2012 coffee table book, "Playboy's Greatest Covers."


Playboy launches online wine club: Bottles range in price from $13 to $60

Playboy has launched a wine club that includes packages like Gentlemen Prefer Blondes for cases of white wines and Sexy, Spicy, Spanish Reds, targeting a segment of their fan base that with images that hearken back to cigar-toting, wine-sipping gents in smoking jackets, à la Hugh Hefner.

Ranging in price from $13 to $60 per bottle, the Playboy Wine Club is a digital wine cellar they say promises exclusivity and innovation.

Curated bottles include wines from a few underrepresented areas like Walla Walla in Washington State, Stellenbosch in South Africa, as well as wine-growing regions outside Burgundy and Bordeaux in France.

Members can sign up to receive regular shipments of wine when they enroll in the Playboy Wine Encounter program, which delivers a dozen wines every quarter. They can also order wines individually. The wine club is only available in the US.

Themed packages are also available, including a dozen white wines that make up the Gentlemen Prefer Blondes collection, as well as the Sinfully Seductive Wines collection that includes a pair of 2010 Chateau Laforet and 2011 Labeye Grenache-Syrah, described as "sleek and seductive."

Other unexpected entrepreneurs entering the wine business include rock group Train, actor Drew Barrymore, and social media micro-blog with their Fledgling Wine.


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I like this wine. a lot. But it might be easier to start with what this wine ISN'T . It isn't a giant fruit bomb in your mouth. It isn't a complex, lingering palette teaser with layers on layers to keep you guessing and talking. It isn't a wine that begs to be paired with this or that. It isn't a mind-blower, or a game changer. It is just simply DELICIOUS!

This is the wine you want to cork after a crazy day, to sit, sigh, sip, roll your head around, and relax. It's the wine you want when it's raining, and you're cozy, and you just need some wine. It's the wine you want when you're snacking at 4:30 because dinner is going to be a while but you're ready to "start". It's the wine you want when you just made store bought pasta and sauce, and you're trying to dress it up a bit. It's the wine you want to serve when your friends come over and you just don't want to think about it or make a big deal about it.

This wine is medium to big bodied. Dark, but not inky black. Fruit-forward, but not as concentrated as a raisin or date. A little oak on the finish, but not enough to turn away if that's your thing. It's got depth to the flavor profile, but it's not so complex that it tastes different with every sip, nor does it completely open up, even after decanting for hours, to become a new wine entirely. Basically, it seems like they tried to design a crowd pleaser and I think they've succeeded.

If you're looking for a tasty wine to sip and enjoy without fanfare, this is a great choice. I was pleasantly surprised. I couldn't remember where I had gotten it, so there was no pre-judgement. Just "Wow, I actually like this. I'm going to order some more".


News / Playboy Wine Club

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Watch the video: Playboy Magazine 1964 Liquor Ads (June 2022).


Comments:

  1. Mac A'bhaird

    the graceful answer

  2. Macklyn

    Bravo, the perfect sentence just engraved

  3. Darwishi

    I like your idea. I propose to bring it up for general discussion.

  4. Addisen

    Excuse me, I have removed this thought :)



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