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Frozen Foods Drive Grocery Store Sales Amid the Coronavirus Pandemic

Frozen Foods Drive Grocery Store Sales Amid the Coronavirus Pandemic


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Frozen food sales are way up

Niloo/Shutterstock

When restaurants shut their doors around the country due to the coronavirus pandemic, Americans ran to the store and spent $15 million more on groceries than they did the month before. According to new data from the American Frozen Food Institute (AFFI), 86% of people bought frozen food in April, and 70% of consumers are purchasing more frozen food than they would have before the pandemic.

Coronavirus Grocery Shopping Tips for Making the Most of Your Trip

The most frequently bought categories were frozen vegetables (which are just as healthy for you as the fresh kind), meat and frozen pizza, all of which saw double-digit, and even triple-digit increases in dollar sales from the same time last year.

With nine in 10 people now making more meals at home — the biggest increase being among older millennials and Gen X — 73% of consumers are also spending more time on meal preparation than before. Singles are less likely to take their time in the kitchen than households of two, and especially three or more.

So, why are people choosing frozen over fresh? To stock up in case of food shortages and limit the number of trips to the grocery store. People are also looking for items that are easier and faster to make and meals that don't need much cleanup.

Shoppers are also under the assumption that frozen foods are safer than fresh foods, though there’s no evidence for that. The main reason people have turned to frozen food, though, is shelf life. Frozen food lasts a long time, and here's how long everything lasts in your fridge and freezer.


Fresh and Frozen Bakery Amid Covid-19

Covid-19 has affected bakery players in different ways. With foodservice representing as much as 70% of their sales, frozen bakery players have seen reduced orders as food consumption changes from restaurants to home kitchens. Meanwhile, retail players – mostly in the fresh bread segment – rushed to feed a population that from one day to the next was told to stay at home.

The above symbolizes a major, albeit potentially temporary, reversal on previous trends. In February, we reported stagnated bread consumption in retail, with foodservice as a pocket of growth. Our “The Greatest Thing Since Sliced (Organic) Bread: Innovation in the Bread Aisle” report urged fresh bread companies to focus on innovation to keep the category’s relevance and resume top-line growth.

Two months later, we look at how bakeries and consumers have navigated through the first month of stay-at-home orders, and evaluate if our previous strategy of innovation in the retail portfolio is still up-to-date. (Spoiler: it is!)


Fresh and Frozen Bakery Amid Covid-19

Covid-19 has affected bakery players in different ways. With foodservice representing as much as 70% of their sales, frozen bakery players have seen reduced orders as food consumption changes from restaurants to home kitchens. Meanwhile, retail players – mostly in the fresh bread segment – rushed to feed a population that from one day to the next was told to stay at home.

The above symbolizes a major, albeit potentially temporary, reversal on previous trends. In February, we reported stagnated bread consumption in retail, with foodservice as a pocket of growth. Our “The Greatest Thing Since Sliced (Organic) Bread: Innovation in the Bread Aisle” report urged fresh bread companies to focus on innovation to keep the category’s relevance and resume top-line growth.

Two months later, we look at how bakeries and consumers have navigated through the first month of stay-at-home orders, and evaluate if our previous strategy of innovation in the retail portfolio is still up-to-date. (Spoiler: it is!)


Fresh and Frozen Bakery Amid Covid-19

Covid-19 has affected bakery players in different ways. With foodservice representing as much as 70% of their sales, frozen bakery players have seen reduced orders as food consumption changes from restaurants to home kitchens. Meanwhile, retail players – mostly in the fresh bread segment – rushed to feed a population that from one day to the next was told to stay at home.

The above symbolizes a major, albeit potentially temporary, reversal on previous trends. In February, we reported stagnated bread consumption in retail, with foodservice as a pocket of growth. Our “The Greatest Thing Since Sliced (Organic) Bread: Innovation in the Bread Aisle” report urged fresh bread companies to focus on innovation to keep the category’s relevance and resume top-line growth.

Two months later, we look at how bakeries and consumers have navigated through the first month of stay-at-home orders, and evaluate if our previous strategy of innovation in the retail portfolio is still up-to-date. (Spoiler: it is!)


Fresh and Frozen Bakery Amid Covid-19

Covid-19 has affected bakery players in different ways. With foodservice representing as much as 70% of their sales, frozen bakery players have seen reduced orders as food consumption changes from restaurants to home kitchens. Meanwhile, retail players – mostly in the fresh bread segment – rushed to feed a population that from one day to the next was told to stay at home.

The above symbolizes a major, albeit potentially temporary, reversal on previous trends. In February, we reported stagnated bread consumption in retail, with foodservice as a pocket of growth. Our “The Greatest Thing Since Sliced (Organic) Bread: Innovation in the Bread Aisle” report urged fresh bread companies to focus on innovation to keep the category’s relevance and resume top-line growth.

Two months later, we look at how bakeries and consumers have navigated through the first month of stay-at-home orders, and evaluate if our previous strategy of innovation in the retail portfolio is still up-to-date. (Spoiler: it is!)


Fresh and Frozen Bakery Amid Covid-19

Covid-19 has affected bakery players in different ways. With foodservice representing as much as 70% of their sales, frozen bakery players have seen reduced orders as food consumption changes from restaurants to home kitchens. Meanwhile, retail players – mostly in the fresh bread segment – rushed to feed a population that from one day to the next was told to stay at home.

The above symbolizes a major, albeit potentially temporary, reversal on previous trends. In February, we reported stagnated bread consumption in retail, with foodservice as a pocket of growth. Our “The Greatest Thing Since Sliced (Organic) Bread: Innovation in the Bread Aisle” report urged fresh bread companies to focus on innovation to keep the category’s relevance and resume top-line growth.

Two months later, we look at how bakeries and consumers have navigated through the first month of stay-at-home orders, and evaluate if our previous strategy of innovation in the retail portfolio is still up-to-date. (Spoiler: it is!)


Fresh and Frozen Bakery Amid Covid-19

Covid-19 has affected bakery players in different ways. With foodservice representing as much as 70% of their sales, frozen bakery players have seen reduced orders as food consumption changes from restaurants to home kitchens. Meanwhile, retail players – mostly in the fresh bread segment – rushed to feed a population that from one day to the next was told to stay at home.

The above symbolizes a major, albeit potentially temporary, reversal on previous trends. In February, we reported stagnated bread consumption in retail, with foodservice as a pocket of growth. Our “The Greatest Thing Since Sliced (Organic) Bread: Innovation in the Bread Aisle” report urged fresh bread companies to focus on innovation to keep the category’s relevance and resume top-line growth.

Two months later, we look at how bakeries and consumers have navigated through the first month of stay-at-home orders, and evaluate if our previous strategy of innovation in the retail portfolio is still up-to-date. (Spoiler: it is!)


Fresh and Frozen Bakery Amid Covid-19

Covid-19 has affected bakery players in different ways. With foodservice representing as much as 70% of their sales, frozen bakery players have seen reduced orders as food consumption changes from restaurants to home kitchens. Meanwhile, retail players – mostly in the fresh bread segment – rushed to feed a population that from one day to the next was told to stay at home.

The above symbolizes a major, albeit potentially temporary, reversal on previous trends. In February, we reported stagnated bread consumption in retail, with foodservice as a pocket of growth. Our “The Greatest Thing Since Sliced (Organic) Bread: Innovation in the Bread Aisle” report urged fresh bread companies to focus on innovation to keep the category’s relevance and resume top-line growth.

Two months later, we look at how bakeries and consumers have navigated through the first month of stay-at-home orders, and evaluate if our previous strategy of innovation in the retail portfolio is still up-to-date. (Spoiler: it is!)


Fresh and Frozen Bakery Amid Covid-19

Covid-19 has affected bakery players in different ways. With foodservice representing as much as 70% of their sales, frozen bakery players have seen reduced orders as food consumption changes from restaurants to home kitchens. Meanwhile, retail players – mostly in the fresh bread segment – rushed to feed a population that from one day to the next was told to stay at home.

The above symbolizes a major, albeit potentially temporary, reversal on previous trends. In February, we reported stagnated bread consumption in retail, with foodservice as a pocket of growth. Our “The Greatest Thing Since Sliced (Organic) Bread: Innovation in the Bread Aisle” report urged fresh bread companies to focus on innovation to keep the category’s relevance and resume top-line growth.

Two months later, we look at how bakeries and consumers have navigated through the first month of stay-at-home orders, and evaluate if our previous strategy of innovation in the retail portfolio is still up-to-date. (Spoiler: it is!)


Fresh and Frozen Bakery Amid Covid-19

Covid-19 has affected bakery players in different ways. With foodservice representing as much as 70% of their sales, frozen bakery players have seen reduced orders as food consumption changes from restaurants to home kitchens. Meanwhile, retail players – mostly in the fresh bread segment – rushed to feed a population that from one day to the next was told to stay at home.

The above symbolizes a major, albeit potentially temporary, reversal on previous trends. In February, we reported stagnated bread consumption in retail, with foodservice as a pocket of growth. Our “The Greatest Thing Since Sliced (Organic) Bread: Innovation in the Bread Aisle” report urged fresh bread companies to focus on innovation to keep the category’s relevance and resume top-line growth.

Two months later, we look at how bakeries and consumers have navigated through the first month of stay-at-home orders, and evaluate if our previous strategy of innovation in the retail portfolio is still up-to-date. (Spoiler: it is!)


Fresh and Frozen Bakery Amid Covid-19

Covid-19 has affected bakery players in different ways. With foodservice representing as much as 70% of their sales, frozen bakery players have seen reduced orders as food consumption changes from restaurants to home kitchens. Meanwhile, retail players – mostly in the fresh bread segment – rushed to feed a population that from one day to the next was told to stay at home.

The above symbolizes a major, albeit potentially temporary, reversal on previous trends. In February, we reported stagnated bread consumption in retail, with foodservice as a pocket of growth. Our “The Greatest Thing Since Sliced (Organic) Bread: Innovation in the Bread Aisle” report urged fresh bread companies to focus on innovation to keep the category’s relevance and resume top-line growth.

Two months later, we look at how bakeries and consumers have navigated through the first month of stay-at-home orders, and evaluate if our previous strategy of innovation in the retail portfolio is still up-to-date. (Spoiler: it is!)